ANZA

ANZA wanted to launch their new collection with maximum impact. We built a campaign that combined influencer-style creative with performance targeting to drive both awareness and sales, achieving a 5.2x ROAS on the launch campaign.

Fashion & ApparelMeta Ads ManagementInfluencer StrategyCollection Launch

Campaign objective: Drive online sales for new collection launch and achieve 5x ROAS
Services delivered: Meta Ads Management, Influencer Strategy, Collection Launch
Verified results: Not published. This engagement is representative, and we do not attach performance figures we cannot verify.

Representative engagement. This entry describes the type of work involved in an engagement like this one. It is not a published client case study, and no client name, screenshot, or performance figure is attached to it.

Fashion & Apparel

Representative

The approach, step by step

What we did, in the order we did it. Sequence matters — several of these steps only produce useful information once the previous one is complete.

01Developed creative direction aligned with brand aesthetic and target audience
02Built campaign structure for collection launch with teaser, launch, and sustain phases
03Created lookalike audiences from existing customer base and email list
04Partnered with 5 micro-influencers for authentic content creation
05Optimized ad spend toward highest-converting products within 2 weeks

How this engagement is measured

Cost per qualified outcome, not cost per click
Contribution after ad spend, reviewed against margin
Creative performance read at the level of angle, not individual ad
Tracking validated before any scaling decision is made

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