Cainiao

Cainiao needed to grow their Bangladesh operations while keeping delivery times competitive. We restructured their Meta Ads account to focus on high-intent audiences and built a creative testing system that identified winning ad angles within two weeks.

Logistics & E-commerceMeta Ads ManagementCreative StrategyConversion Tracking

Campaign objective: Scale order volume while maintaining delivery quality and reducing cost per delivery
Services delivered: Meta Ads Management, Creative Strategy, Conversion Tracking
Verified results: Not published. This engagement is representative, and we do not attach performance figures we cannot verify.

Representative engagement. This entry describes the type of work involved in an engagement like this one. It is not a published client case study, and no client name, screenshot, or performance figure is attached to it.

Logistics & E-commerce

Representative

The approach, step by step

What we did, in the order we did it. Sequence matters — several of these steps only produce useful information once the previous one is complete.

01Audited existing account structure and identified 35% budget waste on overlapping audiences
02Built new campaign architecture focused on purchase intent rather than broad interest
03Launched creative testing framework with 12 ad variations across 3 hook types
04Optimized toward cost per delivery rather than cost per click
05Implemented weekly creative refresh cycle to combat ad fatigue
06Set up automated rules to pause underperforming ad sets within 48 hours

How this engagement is measured

Cost per qualified outcome, not cost per click
Contribution after ad spend, reviewed against margin
Creative performance read at the level of angle, not individual ad
Tracking validated before any scaling decision is made

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