Measurement15 September 2025 · 6 min read read
Why ROAS Alone Misleads Most E-commerce Brands
ROAS is the most quoted and most misunderstood metric in e-commerce advertising. Here is what it hides and what to track instead.
Read the noteInsights from inside the accounts
How we think about measurement, creative, and the specifics of advertising to Bangladeshi buyers. Written to be useful to the person reading it, not to rank in a search engine.
- Creative20 August 2025
How to Test Creative Without Guessing
Most brands test ads by gut feeling. Here is a structured approach that tells you exactly which creative elements drive performance.
- Strategy10 July 2025
Advertising to Bangladeshi Buyers: What Actually Works
The Bangladesh market has unique characteristics that change how you should run Meta Ads. Here is what we have learned from running campaigns in this market.
- Strategy5 June 2025
The Right Way to Structure a Meta Ads Account
A well-structured account makes optimization easier and results clearer. Here is the structure we use for every client.
- Strategy12 May 2025
From Zero to Scaling: A 90-Day Meta Ads Roadmap
The first 90 days of a Meta Ads campaign determine whether it succeeds or fails. Here is the exact roadmap we follow.
- Strategy18 April 2025
How Cash on Delivery Affects Your Ad Performance
COD is the dominant payment method in Bangladesh, but it has a hidden cost that most brands do not account for. Here is how to factor it into your ad strategy.
- Strategy10 March 2025
The Bangladesh E-commerce Seasonal Calendar for Ad Spend
When should you increase ad spend and when should you pull back? The Bangladesh market has a unique seasonal rhythm that every advertiser should know.
- Creative20 February 2025
5 Ad Hooks That Actually Convert in Bangladesh
The first 3 seconds of your ad determine whether someone keeps watching. Here are the 5 hook formats that consistently work in this market.
- Strategy15 January 2025
How to Allocate Your Ad Budget Across Campaigns
Most brands spread their budget too thin across too many campaigns. Here is a framework for allocating budget that maximizes learning and scaling.
- Strategy10 December 2024
Audience Targeting Strategies for the Bangladesh Market
The Bangladesh market has unique audience segments that require specific targeting approaches. Here is how to build audiences that convert.