Audience Targeting Strategies for the Bangladesh Market

Audience targeting in Bangladesh requires understanding the local digital landscape. The country has over 130 million internet users, but they are not a monolithic group. Urban Dhaka users have very different behavior and preferences than rural users in Rangpur or Sylhet.

Start with broad interest targeting to let the algorithm find your best customers. Meta's algorithm is remarkably good at finding converters when you give it enough data. Resist the interest stacking — adding too many interests narrows your audience too quickly and prevents the algorithm from exploring.

Build lookalike audiences from your customer list. Upload your customer emails or phone numbers to Meta and create 1%, 3%, and 5% lookalikes. The 1% lookalike is your closest match, but the 3% and 5% often deliver better volume at similar efficiency.

Use retargeting strategically. Website visitors who viewed a product but did not purchase are your highest-intent audience. Create specific retargeting campaigns for product page viewers, cart abandoners, and past purchasers. Each group needs different messaging.

Test interest-based targeting after you have data. Once your pixel has accumulated 1,000+ purchase events, test interest-based audiences against your lookalikes. In Bangladesh, interests like 'online shopping', 'e-commerce', and specific brand interests can perform well, but they need to be tested against your specific audience.

Finally, exclude converters. There is no reason to keep showing ads to people who already purchased. Exclude the last 30 days of converters from prospecting campaigns to save budget and improve your frequency metrics.